frequently asked
Every question, answered.
Everything a founder has ever asked us before signing up, the offer, the process, pricing, the guarantee, and whether it’s actually a fit for you.
The offer
A done-for-you media department for venture-backed founders. You give us one hour a week, on camera, and we turn it into a full week of content across LinkedIn, X, and Instagram, plus a newsletter, daily engagement, and a monthly report. You get an entire team's output for a fraction of what that team would cost to hire.
Funded, B2B founders who can give one hour a week on camera and want the content to produce pipeline, not just follower counts. If that's not you yet, see the fit-check questions below.
Depends on the plan: 6 to 25 edited short videos, 8 to 16 LinkedIn posts, 15 to 35 tweets, publishing across every channel, and a monthly results report. Engine and Broadcast add a newsletter and daily engagement; Broadcast adds long-form pieces and podcast placement. Full breakdown is on the pricing page.
A ghostwriter gives you text on one channel. Unmuted is a full department: video, LinkedIn, X, Instagram, a newsletter, daily engagement, and a monthly report, all from one hour of your time. It's the difference between hiring one freelancer and hiring a whole team you'd otherwise pay $8,500+/mo for.
Most agencies write generic posts and schedule them. We build everything from your own recorded words, so it sounds like you, not a brand account. And it's genuinely one hour of your time a week, not a stream of approval requests and stock-photo carousels.
No AI avatars, no AI-written scripts pretending to be your voice, no fabricated stories. Every piece is built from what you actually said on your Sunday recording or in your calls. We use tools to edit and caption faster, not to replace your voice.
It's the smallest weekly time cost that still gives us enough raw material, your real takes, your real language, to produce a full week of content across every channel. Less than that and there isn't enough of you in it; more than that and it stops being sustainable for a founder actually running a company.
How it works
Thursday and Friday we plan the next batch: scripts and talking points built from what's already landing with your audience. Sunday you record, one hour, phone camera, our scripts in front of you. Monday and Tuesday we cut, caption, and write everything, and you approve it in about ten minutes. The week after, your approved batch publishes daily while you're already recording the next one. Every day we handle replies, comments, and DMs. Monthly, we send the results report.
You, your phone, and a script we've already written sitting in front of you. No studio, no crew, no memorizing lines cold. You read, riff, and redo a take when something doesn't land, one hour, once a week.
No. A phone camera and normal light in your office or home is enough. If you already have a ring light or a decent mic, it helps a little, but it's genuinely not required to start.
We keep a buffer of content ahead, so one missed week never leaves your feed empty. The system is built around a busy founder, not a content creator who posts daily by hand.
About ten minutes. You watch the batch once, tap approve, and it's live all week. Nothing else to do, and nothing goes out without your sign-off.
You flag it during the ten-minute approval window and we fix it before anything goes live. Nothing publishes without your explicit approval first.
We do, every Thursday and Friday, built from what's already performing with your specific audience, plus whatever you've told us matters that week: launches, hires, raises, opinions you want on record.
Always. Send us anything, a raise, a hire, a hot take, a customer story, and we'll build it into the next batch. The Thursday/Friday planning is the default engine, not a ceiling.
Being on camera
Yes, and it's the whole point. Founder-led video is what actually builds trust, which is why we don't touch AI avatars. But it's genuinely one hour, on your phone, reading scripts we hand you.
Almost every founder feels that way before the first session. The scripts are written to sound like normal speech, not a pitch, and we cut around stumbles, false starts, and retakes in editing. What ships is the clean, confident version.
Everything starts from your own words: your Sunday recording, your calls, your takes. We don't write in a house style and staple your name on it. If the drafts don't sound like you, we revise them free until they do. And you approve every piece before it goes out.
Yes. Some teams split content across two founders, or bring in a second exec for specific series. Tell us who and we build the plan around them too.
Redo it on the spot, it's your hour and there's no one watching but you. And nothing unusable makes it to editing; we only cut from the takes you're fine with.
Founder-led content is exactly the point, your face and name are the asset that builds trust with investors, customers, and candidates. If you ever want a piece taken down post-publish, we'll pull it.
Pricing & plans
Signal is $2,500/mo (list $3,000): 6 to 10 edited videos, 8 to 12 LinkedIn posts, 15 to 20 tweets, published everywhere, monthly report. Engine is $5,000/mo (list $6,000), most founders start here: 20 to 25 videos, 12 to 16 LinkedIn posts, 25 to 35 tweets, a newsletter, and daily engagement. Broadcast is $8,500/mo (list $10,000): everything in Engine plus long-form pieces, 2 to 4 podcast bookings a month, and a dedicated senior strategist.
Because founders shouldn't need a 45-minute call just to find out if something is in budget. The numbers are fixed and public; the call is for making sure it's the right fit, not for negotiating a number.
The first twenty founders on the platform lock their price for life, even as list prices rise for everyone after them. It doesn't change what you get, only what you keep paying for it.
Most founders start with Engine: it's the first tier that includes the newsletter and daily engagement, which is where most of the compounding effect comes from. Signal is a fine starting point if you want to test the system on video and LinkedIn/X first. Broadcast makes sense once you're actively chasing podcast placement or need a dedicated strategist.
Yes, at the end of a quarterly commitment. Tell your strategist and the change takes effect on the next cycle.
No. The monthly price on the pricing page is the whole cost. No onboarding fee, no per-video charges, no surprise add-ons.
The engagement is quarterly, because founder content compounds over 90 days, not over a single trial month. The 20-minute call exists precisely so you can see what the first month looks like before committing.
Card or ACH/wire for US and international founders. Billing details get confirmed on the intro call once a plan is chosen.
Contracts & the guarantee
It's a quarterly commitment, because founder content compounds over 90 days, not because we're trying to trap you. Founding-rate founders keep their price for life.
It renews automatically unless you tell us otherwise. No re-negotiation, no surprise price hikes for existing founders, especially founding-rate ones.
Your only job is one hour of recording. If your first batch doesn't sound exactly like you, we'll revise it until it does, at no extra cost. The risk of getting the voice right is entirely ours, not yours.
Talk to your strategist. We'd rather understand what's not working and fix it, but if it's genuinely not a fit, we won't force you to keep paying through a quarter you want out of.
You do. Every video, post, and piece of copy is yours outright, to keep, repost, or reuse however you want, even if you stop working with us.
That's exactly what the ten-minute weekly approval is for, nothing ships without your sign-off. If a pattern of misses keeps happening, raise it with your strategist and the next batch gets rebuilt around the fix.
Results & reporting
Every month you get a plain report of what the content produced: inbound demos, investor DMs, candidate mentions, podcast invites. Not follower counts. The numbers you'd actually bring to a board meeting.
Most founders see early inbound, a DM, a comment from someone relevant, within the first few weeks. The compounding effect, consistent inbound pipeline, investor attention, candidate interest, builds over the full 90-day cycle, which is why the commitment is quarterly.
Inbound demo requests, investor DMs, candidate mentions, and podcast invites sourced from the content, alongside the underlying reach and engagement numbers for context. The headline numbers are the business outcomes, not vanity metrics.
No, and be skeptical of anyone who does, results depend on your market, offer, and how consistently you show up on camera. What we guarantee is the process: your real voice, produced and published every week, with nothing going out unapproved.
Yes, every day, across every channel you're active on. Strategic replies and DMs are part of the daily engagement included from the Engine plan up.
Is this a fit?
Probably, for now. The system works best when there's already something real to talk about, customers, traction, a raise, a build-in-public story. Come back once there's a story worth telling every week.
Not through unmuted specifically, founder-led video on camera is the core of what we do, not an optional add-on. If being on camera is a hard no, this isn't the right fit yet.
The system is built and tuned for venture-backed B2B founders, where investor attention, candidate pipeline, and enterprise buyers respond specifically to founder-led content. B2C brand content has a different playbook.
Both. Solo founders often get the most out of it, since it replaces a marketing hire they don't have yet. Teams with an existing marketer usually plug us in as the video/content production arm and keep their marketer focused on everything else.
Funded, post-traction B2B companies, from early seed through growth stage. What matters more than headcount is whether you have real customers, real traction, or a real raise story to build content around.
If it's sustainable and working, keep doing it. Most founders in that position hit a wall: posting consistently while running the company is the first thing that slips. This replaces the hours of writing, filming, and editing with one hour of recording, and keeps the output far more consistent than solo posting usually is.
Getting started
Book a 20-minute call. We'll walk through your business, show you what your first month of content would concretely look like, and you decide from there. No pitch deck, no pressure.
We ask about your company, your audience, and what you want the content to do for you, pipeline, hiring, investor attention. Then we sketch out what a real first batch would look like for your specific business.
Planning starts the same week you sign, your first Sunday recording follows, and your first batch typically publishes within two to three weeks of kickoff.
No. The one hour of recording plus the ten-minute weekly approval is the entire internal time cost. Everything else, scripting, editing, captioning, publishing, engagement, reporting, is on us.
A dedicated strategist owns your account and is your main point of contact for planning, approvals, and the monthly report. Broadcast plans get a senior strategist specifically.
Founders across US, European, and Asia-Pacific time zones today. Recording is async on your own time, and your strategist works around your calendar for planning and calls.
Book the 20-minute call, or email hello@unmutedstudio.com, and we'll answer it directly before you commit to anything.
Ready to be impossible to ignore?
Book a 20-minute call. We’ll show you exactly what your first month would look like. No pitch, no pressure, no obligation.